Adidas and the Saudi Pro League announced a partnership today to boost football in Saudi Arabia. Starting February 2024, adidas will supply the official match ball for the Roshn Saudi League, promoting global interest and growth in Saudi football. The partnership includes using the ‘Oceaunz’ ball for the current season and an upgraded version for the 2024/25 season. This collaboration aligns with adidas’ goal to increase sports participation in line with Saudi Vision 2030. Saad Allazeez, from the SPL, sees this as a significant step in enhancing football, leveraging adidas’ global recognition to attract talent and investments. The deal complements adidas‘ broader involvement in Saudi football, having partnered with the SAFF and signed top national team players. This partnership arrives amidst a surge in global interest and attendance in Saudi’s football league.
Bilal Fares, General Manager of adidas EMC, said: “adidas is proud to partner with the Saudi Pro League. The partnership builds on the brand’s wider ambitions to increase sports participation across the Kingdom in line with Saudi Vision 2030. We believe that through sport, we have the power to change lives and we’re thrilled to support the league’s strategy in enhancing the football sector, leaving a positive impact in the Kingdom.”
Saad Allazeez, Vice Chairman and interim CEO of the SPL added: “Our partnership with adidas represents a significant next step towards elevating football in Saudi Arabia. By aligning with such a recognised and respected global sportswear giant, the league enhances its international visibility and benefits from greater opportunities to attract talent, inspire investment, and foster growth that positively impacts football culture and the game’s national ecosystem. This collaboration can help reshape the Kingdom’s football landscape and we’re excited to be working closely with adidas moving forward.”
